There are foods with health halos. And then there are probiotics,
which have practically been canonized. The word itself means—no big
whoop—"to give life."
Probiotics are now a nearly $37 billion industry in the U.S. Sales of probiotic-rich yogurt and kefir surged nearly 30 percent in the past three years. And just slapping "contains probiotics" on a product helps it sell better, says San Diego attorney Tim Blood, who specializes in consumer protection in advertising. Not too shabby for bacteria, right?
Probiotics are now a nearly $37 billion industry in the U.S. Sales of probiotic-rich yogurt and kefir surged nearly 30 percent in the past three years. And just slapping "contains probiotics" on a product helps it sell better, says San Diego attorney Tim Blood, who specializes in consumer protection in advertising. Not too shabby for bacteria, right?
Indeed, their initial claim to fame was hardly sexy:
soothing digestive disorders such as diarrhea, constipation, and acid
reflux, which plague 70 million people (mostly women). But that take on pro-b's
now feels as dated as a Jamie Lee Curtis Activia ad.





